Mahindra & Mahindra, in collaboration with KRAFTON India, is set to revolutionize the gaming world by bringing the futuristic BE 6 electric SUV into the popular game Battlegrounds Mobile India (BGMI). Starting January 16, 2025, players will enjoy an interactive experience featuring the BE 6 in an innovative virtual space.
What’s in Store for Gamers?
This partnership introduces a host of exclusive in-game features, including themed items like the Quantum and Chrono Charge suits, Volt Tracer Gun, and accessories such as the Neon Drop BE 6 Parachute, Flashvault BE 6 Backpack, and SparkStrike Pan. Players can also engage in exciting missions to unlock Mahindra Event Crates and other rewards.
The highlight? A unique opportunity to win a real Mahindra BE 6 SUV through a contest tied to the gaming experience!
According to Seddharth Merrotra, Head of Business Development at KRAFTON India, this initiative aims to localize and enhance the gaming experience for Indian users. Mahindra’s commitment to innovation aligns seamlessly with BGMI’s forward-thinking platform, making this partnership a perfect blend of gaming and automotive excellence.
Veejay Nakra, President of Mahindra’s Automotive Sector, emphasized that the BE 6 represents the brand’s cutting-edge approach to electric mobility. The collaboration showcases Mahindra’s commitment to engaging with a tech-savvy audience, seamlessly blending technology and entertainment.
This strategic partnership between KRAFTON and Mahindra is a testament to the growing synergy between the gaming and automotive sectors. By integrating the BE 6 into BGMI, the collaboration not only entertains but also introduces the younger generation to the future of electric mobility.
If you’re a gamer or an EV enthusiast, this is one collaboration you don’t want to miss. Get ready to explore the Mahindra BE 6 SUV in BGMI and dive into a thrilling world of missions, rewards, and unparalleled excitement!
