Red Bull is doubling down on its commitment to esports. The energy drink giant has officially extended its multiyear partnerships with both VALORANT Champions Tour (VCT) EMEA and the League of Legends EMEA Championship (LEC) through 2025 and 2026.
As the Official Energy Drink of both premier leagues, Red Bull continues to fuel some of the most competitive esports arenas in the world.
VCT EMEA x Red Bull: A Five-Year Milestone
Since first partnering in 2021, Red Bull and VCT EMEA have become synonymous with high-octane moments and unforgettable plays. With this extension, the collaboration hits a five-year milestone, further solidifying Red Bull’s role in supporting VALORANT’s competitive ecosystem in the region.
Fans can look forward to the continuation of “Clutch Moments”, where Red Bull will spotlight jaw-dropping plays during tournament broadcasts. These segments have become a favorite among viewers for reliving the tensest highlights from VCT events.
Beyond the broadcast, Red Bull will also be hosting community tournaments in 2025 and 2026, inviting top VALORANT teams from around the globe to participate in high-stakes showdowns. Details for these events will be revealed soon.
Meanwhile, the Riot Games Arena in Berlin will keep its energy levels high, with chilled Red Bull cans provided to VCT EMEA talent and players throughout the season.
LEC x Red Bull: Continued Energy for Baron Buffs and Beyond
Red Bull’s partnership with the LEC began in 2019, and the energy hasn’t fizzled since. The latest extension through 2026 ensures that Red Bull will continue to power every Baron Power Play, one of the most iconic in-game moments in competitive League of Legends.
Following the success of the Red Bull League of its Own event in 2024, the brand is expected to roll out even more innovative activations and content in the coming seasons, giving fans fresh experiences both on and off the Rift.
The Riot Games Arena in Berlin will also remain fully stocked for LEC talent, maintaining the fast-paced energy the league is known for.
Red Bull’s involvement in esports goes far beyond product placement. By actively engaging with the community, supporting broadcast integrations, organizing tournaments, and fueling players and fans alike, the brand continues to be a staple in the esports world.
This renewed commitment to both VCT EMEA and LEC highlights Red Bull’s long-term vision to invest in and elevate competitive gaming at the highest level.
With Red Bull extending its official partnerships with both VCT EMEA and LEC through 2026, fans can expect more thrilling plays, innovative events, and unforgettable esports moments. Whether it’s a last-second clutch in VALORANT or a game-winning Baron Power Play in League of Legends, Red Bull is making sure the action never runs out of energy.