Esports is one sector that has witnessed tremendous developments in the past decades, thanks to the impressive steps that the world has continued to make in the field of technology. Today, there are millions of eSports fans spread across the continent. Even though the massive expansion of the industry is attributed to technology improvement, the shift from normal sporting activities to video games has helped the industry to grow as well.
In terms of regional distribution, North America is the largest eSports market, followed by the European markets. Asia-Pacific and Australia come third and fourth respectively. In general, the global eSports market size in excess of 950 US Dollars in 2020, and is expected to cross the $1.5 billion mark before the end of this year.
Esports Market Share in Canada
Canada is the second-largest eSports market after the United States in Northern America. Currently, there are thousands of eSports leagues in Canada that have seen gamers battle for millions of dollars that the sector controls in Canada. Among the eSports leagues that you can compete in Canada include League of Legends, StarCraft, WarCraft, Hearthstone, Overwatch, Player Unknown’s Battlegrounds (PUBG), Dota 2, and to say nothing of Fortnite.
According to information published on Mondaq more than two years ago, the Canadian esport market share was projected to be $11 million before the end of 2019. The sector has since moved to $23 million based on new data that was released recently, making Canada be the fastest growing market in the sector. The same trend also applies to the Canadian online casino market, with veteran brands like JackpotCity casino emerging as key industrial players in Canada. Some of the online casinos also offer to bet on eSports tournaments, which shows just how big that market is.
Factors accelerating eSports growth in Canada
Increased Awareness
Recently, the majority of esports establishments in Canada have embarked on a massive sensitization drive that has helped in popularizing the sport. Social platforms, as well as media campaigns, have been fundamental in ensuring that eSports attain wider coverage.
Increased access
Faster connections to a greater extent have helped in increasing the dominance of eSports in Canada. With the introduction of the 5G network connection, there are higher chances that the revenue of the sector will double in the next five years.
Increased Sponsorship
The industry has witnessed lots of funding in recent times because it has emerged as a good investment destination. Evidence shows that the sector receives millions of dollars that are directed towards infrastructural development annually.
Esports Market in the US
The United States is the second largest eSport market worldwide with over 160 million gamers according to information published on esportsbookies.net. This means that more than half of the eSport gamers globally reside in the US. In terms of revenue distribution, China leads the pack with over 27 billion USD, collective revenue for both eSports and online gaming. The United States is a critical player in the sector statistically since it houses the major eSports infrastructure worldwide. Today, the United States has the largest number of eSports leagues in the world.
Wrap up
Canada has shown greater potential in the growth as well as the development of eSports. With increased awareness, sponsorship together with intensified access, the sector will expand further.
