One of the leading Esports organizations in the world, G2 Esports has unveiled its partnership with one of the best sportswear manufacturers Adidas for two years. Adidas will be the apparel sponsor for G2, promising a range of G2 Esports merchandise collection in the future.
Both companies hail from Germany and had a successful 2021 economically. According to Forbes “Forbes’ 11th best employer in the world last October, enter a two-year deal to become the major sports apparel provider to G2, named Forbes’ eighth-most valuable esports company in 2020.”.
Adidas will provide the jerseys for the 2021 season under the new “G2 x Adidas” banner and will be donning the brand’s AEROREADY technology. The kits, apparel, and every G2 clothing equipment will undergo a complete revamp once Adidas takes over. Team Vitality, North, and Team Heretics are some organizations under Adidas that went through a similar treatment once they were partnered.
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“Today is a landmark day in G2 history,” “To announce a partnership with a global sports brand like Adidas is a truly special moment for all of us. To join the Adidas family as one of their partners, alongside global brands such as Real Madrid, Manchester United and Bayern Munich is a real game-changer for us and the wider esports industry.” said Carlos Rodríguez Santiago, the founder of G2.
The statement speaks to the fact that brands like Adidas help bring esports closer to traditional sports. Adidas is everywhere be it Football, Cricket, or Tennis, brands like theirs are one of the faces of the sports industry, thus having both their logos tied with each other will appeal for esports’ acceptance to a wide range of audiences.