The Danish Esports Organisation, Astralis Group has partnered with nordic challenger bank Lunar to launch a brand new banking experience catered specially for the growing gaming audience. The partnership will entail its subscribers with exclusive digital content of the CSGO team of Astralis Group.
The partnership will be a “3 years deal” and is described as “of significant commercial value” for Astralis as it makes Lunar an exclusive Financial partner for Astralis in Nordics. The partnership will include an exclusive Astralis branded payment card and special digital content such as interviews, player videos, behind the scene footage, etc available through the Astralis Universe in the Lunar banking app.
Also Read: Royal Unibrew launches Astralis branded range of soft drinks.
Astralis is best known for its world-leading performance in CSGO, with the team winning back-to-back majors and always placing high in leaderboard across the tournaments. With this new partnership, the group will be joining Lunar and help in the gamification of banking experience for a better reach among the young gaming audience.
In our new partnership with Astralis Group around the Astralis team we morph banking and entertainment providing a whole new experience for the fans. We do this comprehensive move to drive engagement with our users, and the Astralis partnership is a significant step in creating a financial super app and connecting with our users in new ways.
We believe in building a banking experience that morphs banking and entertainment because ultimately that means our users are more likely to check the app, get in control of their finances and get the most of their money.
Ken Villum Klausen, CEO and founder of Lunar
Esports appeals to a growing, global audience, and one of our strengths is our access to a generation of digital natives. Lunar’s way of rethinking banking, use of gamification, and digital entertainment is very much in line with our strategy and it matches our primary target audience.
We are thrilled to present a partnership of this character and caliber and we have a great belief that we will be able to deliver better, more relevant, and engaging content for our fans. We are already upgrading our channels with new content, and the new partnership with Lunar gives us the opportunity to really bolster our digital channels and content around the Astralis team brand.
Jakob Lund Kristensen, CCO, and co-founder of Astralis Group
Users in Denmark can join the waitlist in the app today and the full suite of app features will be available later in 2020. To join the waitlist head over to this website and register with a valid mobile number. After some time user will receive an SMS with the download link of the app.
Currently, only those who are above 18 can register, but Lunar plans to launch a product to cater to +15 years audiences. The sign up is free of cost and the app is available for free, users only need to pay for extra services in the app.
