Swedish furniture maker IKEA has announced its entry into ‘affordable gaming furniture accessories’ in collaboration with ASUS RoG. The range of products will be led by the IKEA Product Development Centre situated in Shanghai.
The designers of the Swedish furniture maker and ASUS RoG team held multiple workshops to finalize the line up, which ranges upto 30 products fore now. According to their official announcement on the IKEA newsroom, they also had inputs from the professional gamers.
Ewa Rychert, Global Business Leader of Workspace, said: “There are a lot of existing conventions about gaming which are often stereotypical or negative, for example, all the games are built on violence, gaming is asocial and it is predominantly a men’s activity. In fact, figures show that gaming is among the most truly cross-demographic activities, and it can improve an individual’s mental health and general well-being. It’s a source of relaxation, independence, fun; through gaming, people develop skills within problem solving, teamwork and communication. Playing games also provides a new way of connecting with others which has become even more important recently to feel connected remotely. We hope that the new gaming range will help to embrace and enable the benefits of gaming in life at home.”
“By teaming up with ROG, IKEA wants to combine its home furnishing knowledge with ROG’s expertise in creating exceptional gaming experience,” the company wrote. IKEA mentioned build “affordable gaming furniture and accessories.” It is likely that gaming chairs, desks, foot rests, will part of the product range.
