David Bekham backed Guild Esports plans to list in London in 2020. This will make Guild Esports, the first esports enterprise to go public in Britain.
As per the Reuters report, Guild, which owns and develops esports teams, intends to raise 20 million pounds ($26 million) by listing around 40% of its shares, giving it a valuation of 50 million pounds.
Guild Esports is a global esports bussiness based in London and co-owned by former professional football star David Bekham. According to the company’s official website, Guild’s ambition is to build a culture of excellence, not only with its team of professional athletes, but also around its brand and digital presence.
Guild is currently planning to compete in popular titles like Fortnite, Rocket League and FIFA and started doing so by acquiring one FIFA and three Rocket League pros under their banner.
The popularity of esports is growing each day and and with nearly 500 million gamers worldwide, the growth is not stopping at all. According to Newzoo analytics, the esports revenue for year 2019 was more than $1 billion and the viewership remains unmatched to the traditional sports as well. Recently, the broadcast of LEC Finals crossed 1 million concurrent viewers and the numbers are evidence of rising popularity.
Guild Esports has a unique core around which the organisation plans to develop world class esports team. The Guild plans to shape its talents with traditional sports academy model.
