BLAST, one of the prominent esports event organizers, has recently announced a unique partnership with three well-known alcohol brands, Absolut Vodka, Ballantine’s Scotch whisky, and Jameson Irish Whiskey. The collaboration aims to promote alcohol consumption during esports events, marking the “first group-wide esports move from leading Pernod Ricard-owned spirits brands.”
This partnership has raised concerns in the French community due to the Evin’s law of 1991, which bans alcohol sponsorship of sporting and cultural events in France.
However, BLAST officials have stated that they have taken local regulations into account, and the three brands will not be visible in the arena bowl or on French broadcast feeds, appearing only on official international streams.
BLAST.tv Paris Major Details
The BLAST.tv Paris Major is scheduled to take place from May 8-21, with the playoffs taking place at the Accor Arena in the Bercy area. The event marks the final CS:GO Major before Counter-Strike 2 takes over Valve’s esports circuit, making it a particularly important event for esports fans. The playoffs will feature a live crowd in attendance, adding to the excitement of the event.
BLAST’s Overtime Show
As part of the partnership agreement, the three brands will sponsor BLAST’s Overtime Show, where on-air team members will share untold stories of past legends, current champions, and the broader Counter-Strike community. This unique experience promises to offer a behind-the-scenes look into the world of esports and create a more immersive experience for viewers.
Fan-led Watch Parties
In addition to traditional sponsorship, the collaboration will include fan-led watch parties, digital branding, and broadcast content integration to BLAST.tv’s 100+ global territory reach, and social giveaways. BLAST officials promise that the collaboration will provide unique content, digital integrations, and activations to the global gaming community. These fan-led watch parties will allow fans to come together and enjoy the esports event while sipping on their favorite drink.
Additional Partnership with Unikrn
In addition to the collaboration with the alcohol brands, BLAST has also announced a multi-year global partnership with esports betting platform unikrn. This partnership will include the Paris Major and the BLAST Premier CS:GO circuit. The collaboration aims to enhance the betting experience of the gaming community and promote esports betting worldwide. This partnership will provide exciting opportunities for esports betting enthusiasts.
Concerns Over French Law
Despite these exciting collaborations, the partnership between BLAST and the three alcohol brands has raised concerns in the French community due to the Evin’s law of 1991. This law prohibits alcohol sponsorship of sporting and cultural events in France. However, BLAST officials have stated that they have taken local regulations into account, and the three brands will not be visible in the arena bowl or on French broadcast feeds, appearing only on official international streams.
Unique Collaborative Experiences
The collaboration between BLAST and the three alcohol brands promises to offer unique experiences and content for the esports community. This partnership marks the first group-wide esports move from leading Pernod Ricard-owned spirits brands. BLAST officials promise that the collaboration will provide unique content, digital integrations, and activations to the global gaming community.
In conclusion, the partnership between BLAST and three well-known alcohol brands promises to offer a range of unique experiences and content for the esports community. While concerns have been raised regarding French law, BLAST officials have taken local regulations into account to ensure compliance.
The fan-led watch parties, digital branding, and broadcast content integration will create a more immersive experience for viewers, while the partnership with unikrn will provide exciting opportunities for esports betting enthusiasts.
The upcoming Paris CS:GO Major is sure to be a major event for esports fans, marking the final CS:GO Major before the launch of Counter-Strike 2. As esports continues to grow in popularity, partnerships like these will likely become more common, providing new and exciting opportunities for fans and sponsors alike.
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