F0rest Returns to Ninjas in Pyjamas as Brand Ambassador

NIP has announced the return of the legendary Counter-Strike player Patrik ‘f0rest’ Lindberg as a brand ambassador, where he will play a crucial role in guiding the team’s competitive and creative efforts. 

f0rest previously played for the organization from 2012 to 2020, during which he secured a Major title in 2014 and was recognized among the HLTV top 20 players four times. Looking ahead, f0rest will step away from professional competition after nearly two decades in the scene and will join NIP to support them in his new ambassadorial role.  

The organization shared this news through an announcement video filmed in Birka, Sweden’s oldest town.  According to the release, he will be co-streaming NIP’s Counter-Strike matches, including their upcoming journey to qualify for the Shanghai Major at the RMRs. Additionally, he will stream daily on Twitch via the Counter-Strike matchmaking platform FACEIT, giving fans a chance to play alongside him and participate in community events.

There is also going to be merchandise releases soon

NIP has been busy preparing to launch a limited merchandise collection that includes apparel, a special edition jersey to commemorate the legendary 87-0 streak, a digital collectible, and more. One of the first live streams featuring f0rest will take place at the Svenska Cupen in Stockholm, Sweden, on November 9-10.  

“Becoming a Brand Ambassador at Ninjas in Pyjamas truly feels like a homecoming moment. I’m excited to be back where it all started, and I can’t wait to talk to even more Ninjas in Pyjamas fans, both old and new, throughout this exciting journey” said Patrik ‘f0rest’ Lindberg.

“It’s a pleasure to welcome back one of the most well-known faces associated with our iconic esports organization,” said Hicham Chahine, Co-CEO of Ninjas in Pyjamas. “Patrik did great things with us as an esports player and we look forward to making him at home again as a Brand Ambassador. Patrik’s strong following and ties to Ninjas in Pyjamas made working with him again a no-brainer, and we can’t wait to see how our new partnership unfolds”.

Recently, NIP made headlines by going public on NASDAQ under its parent company, NIP Group. This entity was formed after a merger between Ninjas in Pyjamas and the digital sports group ESV5, a Chinese esports company focused on mobile gaming. The company operates in Sweden, China, Abu Dhabi, and Brazil, with several teams competing in major esports titles at some of the largest competitions worldwide, including League of Legends in the Chinese League of Legends Pro League (LPL).

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