ELEAGUE the organisers of many popular Esports tournament just announced that it will be partnering up with AXE for more than under a multi-platform marketing deal where both will be producing custom branded content to be aired across tournament.
AXE, a Unilever company, makes a wide variety of products from deodorants, soaps to body washes. The company announced that it will be extending the partnership with ELEAGUE and create custom content that will feature behind the scenes of an event and an interview segment entitled, “You’re Hotter When You’re Chill presented by AXE.”
This news comes just a
As ELEAGUE continues to innovate with new fan experiences, we are thrilled to bring on brands likeAXE that really get the excitement of esports. They are a perfect fit to activate around ELEAGUE’syoung and passionate audiences.
Seth Ladetsky, Senior Vice President of Sales for Turner Sports ( Eleague) said it in a statement.
This partnership will help both companies to produce content aimed directly for younger audience. Acting as its official personal care partner, Axe will advertise and promote its products through ELEAGUE’s digital, social, and television channels. It will also host live activations and on-site competitions at ELEAGUE events. And as for ELEAGUE they will be able to advertise tournaments with special deodorants and feature in AXE advertisements.
