In a strategic move to bolster its position in the gaming marketplace, Epic Games Store has unveiled its “First Run” program. This initiative promises developers a full 100% of their net revenues for a six-month period, provided they launch their games or apps as exclusives on the Epic Games Store platform. Let’s delve deeper into the implications of this game-changing offer.
First Run Program
Traditionally, the revenue split between Epic Games Store and developers stands at 88% to 12%, with developers taking the larger share. However, with the First Run program, this dynamic shifts dramatically. Developers can now retain the entirety of their net revenues for half a year, post which the standard revenue split will resume. This offer is contingent on the developers’ commitment to launching their games or apps exclusively on the Epic Games Store for the specified duration.
Added Perks for Developers
Beyond the enticing revenue proposition, the First Run program brings additional benefits to the table. Games and apps under this initiative will enjoy heightened visibility on the Epic Games Store, thanks to exclusive badging, prime homepage placements, and inclusion in dedicated collections. Furthermore, these products will be spotlighted in various store campaigns, sales events, and editorial features, amplifying their reach to potential customers.
To qualify for the First Run program, games or apps must be new releases that haven’t been previously available on other third-party PC stores or included in subscription services on such platforms. Existing exclusivity agreements with the Epic Games Store disqualify products from this program. However, developers can simultaneously release their products on their own platforms, leveraging direct sales or Epic’s keyless redemption program.
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