ESL Gaming, the world’s largest esports company, has today announced that global cryptocurrency platform Coinbase will become the Official Crypto Exchange Partner for key ESL events in 2021 and 2022.
The new partnership will bring the two respective industry-leading organizations together for the first time. It will commence at IEM Cologne 2021 and Coinbase, a trusted and easy-to-use platform for accessing the broader crypto economy, will support the ESL Pro Tours for CS:GO, StarCraft® II, and Warcraft® III.
“This is a partnership between two like-minded companies at the forefront of technology and innovation,” said Eli McCarrel, Director Global Brand Partnerships at ESL Gaming. “We look forward to bringing Coinbase into the ESL family and integrating them into future ESL initiatives. This is an industry-shifting partnership and we couldn’t be more excited for what’s ahead.”
“In its early days, few people foresaw the potential of esports becoming the vibrant and robust thing it is today,” said Eryn Alexander, Brand Director at Coinbase. “We believe the crypto-economy is on a similar trajectory, and we’re thrilled to find partners like ESL who share our sense of foresight and optimism.”
Through this landmark partnership, ESL and Coinbase will create unique integrations that will span across broadcast, social media, digital media, content, and more. These integrations will not only provide compelling content for fans but will reinforce why Coinbase should be the gateway to crypto education.
This is not the first major crypto-esports partnership. Earlier, teams like TSM, FaZe, and other major esports organizations have shown their active interest in building strategic partnerships with digital currencies.
