Niko Partners’ latest report on Esports in Asia and MENA sheds light on the remarkable growth of esports in India and other Asian countries, as well as in the Middle East and North Africa (MENA) region. The report provides insightful data and analysis on the evolving landscape of esports, highlighting its increasing popularity and its potential to become a major force in the global entertainment industry.
The report states that the Asian and MENA regions account for over 56% of the global esports market, which is estimated to be worth around a whopping $1.3 billion.
Currently, China has the largest impact on the esports market in Asia and MENA – out of the 56% mentioned above, China holds about a 34.2% share of the esports market, with the country generating $445 million in esports revenue.
The report further states that China has recorded an audience of 400.2 million esports fans in 2022, which has declined by 7.8% in the same year.
The esports industry in Asia and MENA is also experiencing a surge in viewership, with a combined 17.4% increase reported across ten key markets such as India, Japan, and Southeast Asia, according to the report. This growth brings the estimated total number of esports fans in Asia and MENA to approximately 742 million in 2022.
Valorant, Dota 2, and League of Legends have been cited as the most popular PC gaming titles in these regions by the report, while PUBG Mobile, League of Legends: Wild Rift, and Mobile Legends: Bang Bang take the podium for mobile esports titles.
The report highlights regulation, growing national interest, and a rapidly-evolving investment landscape as key drivers behind the notable growth witnessed in the esports market during 2022.
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