Esports heavyweight Fnatic is making a bold move into the world of cryptocurrency gambling with a new multi-year sponsorship deal. Their partner? Betify is a casino featuring high-stakes crypto betting.
This deal has major implications. Betify is dipping its toes into the competitive esports scene, hoping to make a splash. They’ll get massive exposure by having their logo plastered on those iconic Fnatic jerseys, worn during high-profile events like the ESL Pro League Season 19. Plus, expect some wild collaborations—content creators unleashed at gaming events. Sign me up!
Now, Betify’s no stranger to shaking things up. They’ve got some big names backing them, like Floyd Mayweather. But, here’s the kicker – if you’re in the UK, this might just be a tease, as Betify isn’t currently available there.
Fnatic, of course, is an esports legend, especially in those classic Counter-Strike days. Sure, their last Major was a while back, but they’ve become a giant in the gaming world. Now, they join the growing ranks of teams partnering up with crypto betting platforms. This follows the likes of FaZe Clan and Heroic… the trend is heating up for 2024.
So, why all the crypto hype in esports? Well, according to Betify’s Partner Manager, this isn’t just about cashing in, it’s about “heart.” But seriously, that seven-figure price tag probably doesn’t hurt either.
