Swedish esports organization Fnatic has raised £7.5m in a fresh round of funding led by venture capitalist firm Beringea, Esports Insider has reported.
The fund will be used to expand Fnatic’s global footprint, which has seen immense growth throughout these recent years. The European esports organization has been the most favorite of gaming fans for over a decade. Grabbing the eyes of fans and creating a global community of gamers through their successful rosters of CS:GO & DotA 2.
Fnatic has been the center of an example set for standardized esports organization & structural management. The way they have shaped the company and diversified into different games and sources of revenue attract modest appreciation. Fnatic’s fans are considered to be the most loyal irrespective of the game they play and compete in.
Therefore, to reciprocate the love of the fans, Fnatic is taking an unconventional step in opening up its financial doors to the general public. The company will allow minority investors to be a part of the ‘owners’ of Fnatic. According to the announcement by the company, the significance of this crowdfunding investment reflects Fnatic’s ‘ambition to innovate.’
“This investment provides the perfect opportunity for our community, friends, and enthusiasts to join our established investors and own a piece of Fnatic. Crowdfunding is a dynamic and increasingly popular way to fundraise as it provides an opportunity to transform our active and engaged community into investors by giving them the chance to get closer to our journey than ever before. We’re very excited to be working directly with our audience, partnering with them to shape the future of Fnatic, and of entertainment, sports, and gaming performance,” said Fnatic’s Founder-CEO Sam Mathews.
With this recent round of investment, Fnatic has now raised over $35 million dollars. It also houses brands like BMW, Gucci, OnePlus, Monster & AMD.
