Fortnite, the popular video game, has had its fair share of collaborations with various industries. From films, series and musicians, to fashion chains like Balenciaga and Moncler. The latest brand to jump on the Fortnite bandwagon is luxury lifestyle clothing and accessories brand, Blvck Paris.
Blvck Paris was founded in 2017 by French designer Julian O’Hayon. In its first year, the brand managed to build an active community of millions of social media followers and generated $1 million in annual sales, quickly becoming a well-known and loved brand in the market.
Blvck Paris has since grown rapidly, even making its mark in areas such as Web3, NFTs, and the Metaverse. This makes the partnership with Fortnite an ideal fit within the markets they dominate.
The new Fortnite collection, which is part of an ongoing collaboration, includes t-shirts, hoodies, shorts, and lifestyle accessories featuring iconic characters like the Cuddle Team Leader and Peely. The collection will be available in stores from Monday, January 16th, 2023.
However, since Blvck Paris is considered one of the more luxurious fashion brands, the Fortnite collection does come with a higher price tag. T-shirts will retail for $90 and hoodies will start at $120. A mug will also be included in the collection, which will cost around $65.
The Fortnite collection will be available on the official Blvck Paris website on the release date.
