Garena, developers of popular mobile game Free Fire and Alok Institute, an organization set up Brazilian superstar and Free Fire enthusiast DJ Alok, have pledged to allocate a large sum of ₹6 Crore for various youth development programs in India. This large donation will be made and implemented via several local channels.
The donation is being made for the betterment of Indian youth and is a result of long standing content partnership between DJ Alok and Garena. They are collaborating with three charitable organizations in India to pipeline these resources to the needy. Following work will be implemented by various organizations in India by the donated funds:
- Together with Kailash Satyarthi Children Foundation, Alok Institute and Garena will help develop villages in Madhya Pradesh and promote educational opportunities for 4,000 children.
- With Ashoka International, Alok Institute and Garena will support the work of the organisation in India and fund projects to be developed by five innovative, young Ashoka Fellows.
- With Lokaa Foundation, the two parties will support the development of the village of Mokkalachenu, home to 68 families, into a sustainable village by improving local infrastructure, education, and environmental protection.
Talking about their efforts for the betterment of youth in India, DJ Alok said, “India has a special place in my heart and in my career, and I want to express my
gratitude by giving back to the community.”
DJ Alok explained the aim of his organization and added, “The mission of the Alok Institute mission is to promote transformational changes, and improve the lives of thousands of people, and each of the organizations we are working with embody that ethos by focusing on programs that deliver tangible outcomes. My life, my work, and the Institute’s presence are global, but my focus as a philanthropist is very local and based on delivering concrete outcomes.”
Harold Teo, Free Fire Producer at Garena stated the following: “At Garena, our mission is to better lives through technology, and we are passionate about making a positive contribution to our communities. Everyone involved in this initiative is focused on creating a meaningful and long-lasting impact for young people in India, particularly those in underserved communities. We are honoured to partner with the Alok Institute to support these programs.”
Free Fire is a very beloved title in India and its player base is steadily growing in the country. Garena has incorporated DJ Alok in Free Fire as one of their characters and he is now a part of the game itself.
This donation will be helpful for the betterment of underprivileged youths and students in India and this large sum will be implemented over the course of next three years.
