Following months of back and forth between GameSquare Holdings and FaZe Clan, both parties have announced the acquisition of the latter by the former.
The acquisition will see the core/founding members of FaZe Clan retain certain rights within the organization. FaZe Banks, FaZe Temperrr, and FaZe Apex lead the brand and reestablish authenticity. While FaZe Clan will continue to operate in ways that improve their engagement, the deal will be aimed at “Increased Scale and Expanded Capabilities Creates Next Generation Media Company Positioned to Drive Compelling Outcomes for Creators and Maximize Brand Partners’ Return on Investment”.
“On behalf of everyone at GameSquare and FaZe, we are thrilled to announce the successful culmination of our merger, marking a significant milestone in our journey to revolutionize the gaming and media landscape,” GameSquare CEO Justin Kenna said.
“This strategic alliance strengthens our position across global industries, amplifies our ability to connect brands with elusive and influential youth audiences, and unlocks even more opportunities to support our partners with cutting-edge technology.
“Together, we will seek to redefine the future of esports and gaming by leveraging our combined expertise to pursue opportunities for growth and innovation. Our commitment remains unwavering as we aim to lead the way in shaping the ever-evolving intersection of gaming, media, and brand engagement.”
FaZe Clan is one of the biggest names in esports out there and boasts the best teams in every game they play to have them under their corporate umbrella puts GameSquare as arguably one of the biggest holding companies in the esports sector out there and they are not done yet.
Stay updated with the latest news in gaming and esports by signing up for early access to TalkEsport’s Mobile App. Follow us on Twitter and Google News to ensure you never miss the exciting updates.
