GameSquare, a renowned name in the esports and gaming industry, has taken a significant step by launching FaZe Media, a new creator-led intellectual property (IP) and internet media company. This strategic move comes on the heels of GameSquare’s acquisition of FaZe Clan in March 2024, marking a new chapter for the organization.
FaZe Media is set to transform the landscape of content creation and gaming by leveraging the talents of the current team roster and non-esports assets. The initiative aims to shift creative control back to the brand’s founders, reminiscent of the team’s early glory days, and to foster a renaissance of authentic and innovative content.
The establishment of FaZe Media is not just about nostalgia; it’s a forward-thinking business strategy. The company is poised to enhance the team’s sponsorship and licensing opportunities, opening doors to a broader impact in the content and gaming spheres.
Backing this venture is Matt Kalish, Co-founder of DraftKings, who has demonstrated his confidence in FaZe Media with an $11 million investment. Kalish’s decision to join the board is a testament to his belief in the leadership of CEO FaZe Banks, the founders, and the creative talent that comprises the roster.
GameSquare’s focus since acquiring FaZe Clan has been to reinvigorate the brand’s authenticity and core values. The addition of Kalish to the board and the infusion of new capital are expected to catalyze growth and reinforce the company’s commitment to its roots, empowering creators to lead the way.
GameSquare’s announcement of FaZe Media heralds a new era for the company, with a strong emphasis on creator-led content and a vision to reshape the gaming and content industry. With strategic investments and leadership that believes in the power of its founders and creators, FaZe Media is set to make waves and potentially redefine entertainment for the digital age.
