Mobile game Harry Potter: Magic Awakened based on the legendary Warner Bros series — Harry Potter, has generated more than $228 Million in revenue since its launch on 9th September 2021.
The game is developed by Warner Bros and NetEase under the publisher Portkey Games. The game was released as part of WB’s initiative to celebrate the upcoming 20th year release anniversary of Harry Potter and The Philosopher’s Stone–also known as The Sorcerer’s Stone–in cinemas. The game was first released in China and Taiwan on 9 September 2021. Right now, WB plans to first release the game in the Asian market by the end of this year and then release the game worldwide starting next year.
Harry Potter: Magic Awakened is an RPG story-telling and card-based combat game. Its story starts ten years after the final Battle of Hogwarts i.e. 10 years after the final battle in Harry Potter and Deathly Hallows: part 2. The game story follows the adventures of a muggle-born young boy who receives an unexpected visit from giant Rubeus Hagrid. Hagrid came to deliver the letter of acceptance to attend Hogwarts School of Witchcraft and Wizardry.
Later he explains about the existence of the wizarding world and asks the player to accompany him to Diagon Alley where they will purchase necessary supplies for the first year of school. Upon the player’s arrival at Hogwarts, a mystery begins to unfold on the grounds where one of the first years, Ivy Warrington, goes mysteriously missing after the Sorting Ceremony. Thus kick-starting the beginning of adventures of players at Hogwarts.
The story is heavily borrowed from the first book of the series masking it an instant banger for fans of the series.
In terms of global player spending across the different games released under the Harry Potter IP, Magic Awakened already cements its place on the No. 2. While the No. 1 title is Hogwarts Mystery released in 2018, which has made approximately $342 million to date. Ranking No. 3 is Harry Potter: Puzzles & Spells from Zynga released in 2020 with about $135 million in revenue. While Harry Potter: Wizards Unite from Niantic, launched in 2019 in partnership with Warner Bros, ranks No. 4 with only $39.4 million and will shut down next year.
The early success of the Magic Awakened easily marks the game as the best game implementation of the franchise IP and with the worldwide release next year the game will surely make more in revenue.
