Gfinity (AIM: GFIN), a world-leading esports solutions provider, today announces a commercial agreement has been signed with IQONIQ, a new and unique fan engagement platform, to become its official esports and gaming partner for the next three years.
Gfinity will leverage its existing expertise, industry knowledge, relationships, tournament platform technology, and the Gfinity Media Group community to support the planning and building of a market leading content and online gaming hub that will be hosted on the IQONIQ fan engagement platform.
Gfinity will receive a monthly provision of service fee to provide a range of services, including online content production, influencer management services, marketing and promotion via Gfinity Digital Media, online gaming and tournament play and commercial and creative support.
Part of the initial focus will be to deliver an exciting new fan-focused tournament on the popular soccer simulation title, eFootball PES 2021 – following the announcement of IQONIQ’s new partnership with gaming publisher, Konami. John Clarke, Gfinity Chief Executive said: “The IQONIQ team has built a unique concept that provides fans with a highly personal experience, and we are excited to commence what we hope will be a long-term relationship with IQONIQ, aiding its expansion into esports and gaming.
The partnership demonstrates Gfinity’s strategic focus of working with game changing organisations that have a need for our core capabilities and who are prepared to share commercial upside based on our combined performance. Commercially this is one of the largest deals in Gfinity’s history and the team is ready to deliver outstanding results.”
Kazim Atilla, IQONIQ Founder and Chief Executive said: “This marks the beginning of a fundamental strategic partnership for us, strengthening our position within the esports market. With Gfinity, we have one of the strongest partners possible to further support IQOINQ’s growth in the industry. Furthermore, it will also support the IQONIQ App in providing a host of digital assets and services for all its users. Thanks to this agreement, when launched, the App will play a pivotal role in how fans are able to not only engage with their favourite content, teams, brands, and idols, but also advances the ways in which they’ll be rewarded for their continued loyalty on the platform.”
