Supari Studios, the subsidiary of the Mumbai-based agency Kulfi Collective, has partnered up with the creators of Battlegrounds Mobile India to develop innovative digital content campaigns for their flagship game in India.
Battlegrounds Mobile India is a popular battle royale game that has amassed millions of fans in a short period of time. This game has replaced PUBG Mobile in India to become the next big BR esports title. The game developers are expanding their digital presence by creating excellent campaigns and this deal is a part of it.
Supari Studios initially worked with Krafton to create two digital campaigns highlighting different topics. One of the creatives showcased the difference between public facade and the inner self and another one sheds light on how people are judged and they can nullify that judgement while playing the game.
Talking about the collaboration, Parikshit Vivekanand, the Creative Director at Supari Studios said the following:
“Through the two films, we aimed to show that there exists a gamer within everyone, and BGMI is the perfect destination to discover that calling. While the first film attempts to desensitise the stereotypes existing in the gaming community, the second one explores the duality in the lives of gamers when they unleash their true self in BGMI versus their behaviour in a formal setting.”
– Parikshit Vivekanand, the Creative Director at Supari Studios
Mitali Sharma, Vice President of Content Development at Supari Studios also had a few words to share on this collaboration:
“Gaming gives people an opportunity to be true to themselves. Moreover, it offers a sense of belonging by allowing them to bond with friends or family. Keeping this in mind, the films we developed for Krafton, aimed to present BGMI as a platform having no qualms about who the player is—anyone can sign up, start playing and genuinely be themselves.”
Mitali Sharma, Vice President of Content Development at Supari Studios
Advait Gupt, the Co-Founder and Chief Executive Officer of Kulfi Collective said the following:
“We’re thrilled to have collaborated with Krafton for this campaign. The gaming ecosystem is growing exponentially in India, and BGMI and its awesome community of mobile gamers lie at the center of this growth. BGMI as a game is shaping culture as we know it, and through this campaign, we were keen to craft a distinct voice for the brand by celebrating the passion and uniqueness of its community. We’re just scratching the surface with the gaming universe and are excited to tell many more stories in this space in the coming months.”
the Co-Founder and CEO of Kulfi Collective
