Riot Games has announced yet another partner in AXE as it continues to grow its strategic ties for its League of Legends series.
The partnership, which will run for at least 2 years, will cover events such as the World Championship and All-Star Event, with Axe as the official grooming partner. AXE was first indrouced in AXE Gaming last year, with the current partnership being expanded to an esport league itself.
With partners such as Red Bull, OPPO, Mastercard and Louis Vuitton, the “global partners” will be featured on LOL events and broadcasts alike. AXE Global director Gaurav Raisinghani said:
AXE has a rich history of championing youth passion points, from music, sport, and culture. We are thrilled to be the first men’s grooming brand to partner with League of Legends Global Esports.
