French luxury fashion house, Louis Vuitton announced its partnership with Riot Games to provide one-of-a-kind Trophy Travel Case to hold the Summoner’s Cup for the upcoming League of Legends Championship 2019 which is scheduled to be held in Paris, France this November on 10th.
The Fashion house will be creating the case in such a way that it will “feature both traditional Louis Vuitton savior-faire along with cutting edge, high-tech elements inspired by the League of Legends universe”. The travel case will hold the trophy and will be given to the winning team with the trophy.
In addition to travel case, Louis Vuitton’s Artistic Director of Women’s Collections, Nicolas Ghesquiere, will be designing unique champion skins and capsule collection and some other digital assets for League of Legends.
Louis Vuitton have designed similar trophy cases for other sports events such as FIFA World Cup and Rugby World Cup. But this will be a first for the luxury fashion brand (or any luxury brand for that matter) to associate themselves with Esports.
In a released statement Naz Aletaha, Head of Global Esports Partnerships at Riot Games said:
We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event. This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner’s Cup is awarded in Paris.
Michael Burke, Chairman and CEO of Louis Vuitton also commented:
The League of Legends World Championship is not only the climax of the tournament: it’s where the world of sports and entertainment come together in celebration of new legends to be born. Louis Vuitton has long been associated with the world’s most coveted trophies, and here we are today, alongside the Summoner’s Cup. We are thrilled to be part of such an iconic event.
The League of Legends Championship is set to kick off with Play-In Stage from 2nd October and finish with Grand Finale on 10th November in Paris. The event will witness 24 teams from 13 regional leagues fighting head-to-head with each other for the Summoner’s Cup.
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