As Reported By The Esports Advocate First, The esports community is grieving the loss of Mark Kenneth Cohen, a pivotal executive at ESL FACEIT Group, who passed away on February 21, 2025, at age 50. Cohen, who succumbed to cancer in New York City, leaves behind a lasting legacy in the industry after a career that shaped live events and brand partnerships.
Cohen joined ESL in November 2016 as Senior Vice President of Live Events and Experiences. His innovative approach quickly made an impact, leading to his promotion in 2019 to Chief Relationship Officer and Global SVP of Brand Partnerships. During his eight-year tenure, he played a key role in establishing the Intel Extreme Masters, a cornerstone event in competitive gaming.
Before esports, Cohen built a robust marketing career, starting at Momentum Worldwide in 1997 and later working with GMR Marketing and Superfly. His expertise in forging strategic partnerships elevated ESL FACEIT Group’s global presence.
ESL FACEIT Group released a statement to TEA confirming Cohen’s passing: “Mark played an integral role in the EFG story since joining in 2016. There would be no EFG today without his incredible work.” Colleagues praised his energy and dedication, noting he lived with “passion and purpose.”
Cohen is survived by his wife of seven years, their two children, and a wide network of family and friends.
The Intel Extreme Masters stands as a testament to Cohen’s vision. Under his leadership, the event grew into a marquee competition, drawing top talent and sponsors. His ability to blend live experiences with brand engagement set a new standard for esports tournaments.
Cohen’s influence extended beyond events. His focus on partnerships brought major brands into esports, boosting its mainstream appeal. Industry peers credit him with paving the way for today’s thriving competitive gaming landscape.
As ESL FACEIT Group moves forward, Cohen’s contributions will remain a foundation for future growth. Fans and colleagues alike continue to share memories online, celebrating a visionary who left an indelible mark on esports.