Gaming giant EA Sports has announced a major sponsorship deal with Red Bull driver Max Verstappen for the 2023 Formula 1 season. As part of the deal, the EA Sports logo will be displayed on the chin of Verstappen’s helmet throughout the season, and the two-time reigning World Champion will also collaborate with the company to create content across their portfolio.
EA Sports is well-known for developing the annual Formula 1 video game, and Verstappen is no stranger to the gaming world himself. The Dutchman is a known gamer, having participated in multiple virtual endurance events and even runs his own esports outfit, Team Redline.
This new partnership is a match made in heaven for both Verstappen and EA Sports. “Max is a tenacious competitor and true champion who shares a deep love of games and play,” says Andrea Hopelain, Senior Vice President of Brand for EA Sports & Racing. “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA Sports experiences.”
Verstappen is also looking forward to donning the EA Sports logo on his gear this year. Despite an unfortunate disconnection during the recent Le Mans Virtual, Verstappen remains a big gamer, reportedly even installing a simulator on his private jet.
In conclusion, this new sponsorship deal between EA Sports and Verstappen is a huge win for both parties, bringing the worlds of gaming and motorsports closer together. With Verstappen’s status as a multiple World Champion secured and a new season ahead, fans can expect to see more exciting content and collaborations from these two powerhouses.
