Mercedes-Benz, the renowned German car manufacturer, has once again showcased its unwavering support for esports by announcing its sponsorship of the League of Legends World Championship 2023. This marks the fourth consecutive year of the brand’s association with this prestigious event, solidifying its position as a significant player in the esports sponsorship arena.
The Journey of Mercedes-Benz in Esports
Mercedes-Benz’s involvement in esports is not a recent phenomenon. The brand has been a consistent supporter of international League of Legends events, including MSI and Worlds. As the official automotive partner, Mercedes-Benz has played a pivotal role by providing transportation to players and showcasing its vehicles during these events. Their commitment extends beyond just events; they have collaborated with top-tier esports organizations like T1 and even have their own competitive esports team in simulation racing, known as Mercedes AMG F1 Esports.
The partnership between Mercedes-Benz and Riot Games is set to continue until at least 2025. For the 2023 Worlds, the two giants have unveiled a global campaign titled ‘The Hunt For Glory’. This campaign will spotlight the Worlds tournament and T1, featuring exclusive content like interviews with esports legend Lee ‘Faker’ Sang-hyeok and a digital scavenger hunt for the global League of Legends fanbase. Additionally, the Korean arm of Mercedes-Benz will collaborate with T1 to host fan activations and events during the World Championship, further enhancing the fan experience.
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