Mobile Premier League (MPL) became the principal sponsors of Knight Riders franchise in IPL and CPL for teams Kolkata Knight Riders and Trinbago Knight Riders.
MPL is an Indian esports and gaming startup which is gaining traction in India. The captain of Indian Cricket Team, Virat Kohli is the brand ambassador of this esports platform. This company has made another move in traditional sports by sponsoring a prominent contender in IPL and becoming the pricipal sponsors for the Knight Riders franchise.
IPL 2020 will start from 19th September in UAE and players from Kolkata Knight Riders will flaunt this jersey in their games.
This is a big partnership that brings gaming startup to tie up with a traditional sports franchise and form a unique partnership between traditional sports and esports industry.
