Pepsico owned Mountain Dew has extended its partnership with PUBG Mobile to launch extensive in-game events and dedicated rewards. As a part of this dynamic partnership, PUBG Mobile has developed in-game “Mountain Dew Fuel Stations” for players to experience for a limited amount of time.
The partnership was apparent when PUBG Mobile released a teaser where a sniper spots the Mountain Dew Fuel station. This indicated the potential start of an in-game partnership between both of these entities apart from their esports partnerships.
PUBG Mobile and Mountain Dew have shared a long relation of being sponsors to their official esports events. The beverage brand was a sponsor to various well-famed PUBG Mobile esports events like PMPL: South Asia and PUBG Mobile World League. This time, the hand of partnership is extended to launch in-game themed events as well. The “Fuel Stations” provide an extra amount of loots and are located at designated stations throughout the maps of PUBG Mobile.
According to the Gaming Reporter, PUBG Mobile fans in some specific international markets can enjoy some free rewards and in-game prizes on the purchase of specifically marked Mountain Dew products.
Alongside this partnership, Mountain Dew is a beverage partner for the ongoing and upcoming esports series like PUBG Mobile Pro League: Americas, World Leagues, and Global Championship 2020.
Also read: PMPL SEA: Teams, Schedule and more