Strauss Zelnick the CEO of Take-Two answered questions regarding GTA 6 and the studio’s complete portfolio during Take-Two’s most recent earnings call where he addressed potential prices for the company’s upcoming games.
GTA 6 has been one of the most anticipated games of all time and given that a decade has passed since its previous installment, a staggering price increase was something that was speculated among the fans eagerly waiting for the game.
We have seen video game prices go up in recent times and we have no one but inflation to blame for it. Pricing of a video game depends on a plethora of factors and given that GTA 6 will be a AAA title, it is bound to be on the more expensive end.
According to a report by GameSpot, Zelnick said, “Look, there’s more content constantly being made available, and we aim to deliver great value at any given time.
“We’re so focused on delivering more value than what we charge. And that’s the sort of rubric. And any time we establish a price, we want to make sure that it’s good news for the consumer; that the experience vastly over-delivers in the context of the cost. That’s the goal.”
Rumors speculated the price to be around the region of $150 but the CEO of Zelnick promised that they are focused on overdelivering in context to what they decide to charge. Most modern AAA titles go around the mark of $70 but given the time and effort that went into the development, it is hard to imagine the developers sticking to market standards.
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