Launched in 2011, Twitch was known as Justin.tv before being acquired by Amazon and rebranded in August 2014 to the name it is currently known as. With ~9 million users every month, Twitch has cemented itself as a powerhouse in the streaming community and continues growing exponentially worldwide, the live-streaming service recently added servers in countries like India to accommodate its growing user base.
On May 17, the Amazon-owned company announced a huge change for its users outside the US, the Twitch Prime subscription which starts from USD $4.99 for Tier 1, will cost even less starting with Mexico and Turkey on May 20. Twitch Prime subscribers are entitled to multiple perks ranging from custom chat emotes to exclusive chat rooms, Prime members can also subscribe to only one of their favorite streamers a month where they will receive 50% of the total subscription fee.
While these lower prices mean that streamers will earn less per subscription, they might lead to more subscribers and as a result, more earnings in the long term. Twitch believes that “creators will benefit from the price reduction in the long-term as subscriptions become more affordable for viewers around the world.” They also plan to help stabilize streamer revenue as more regions are introduced to the new pricing system.
According to Twitch’s blog post,
We’re confident lower sub prices will boost creator growth and revenue in the long term, but we knew we also had to minimize potential dips in creator revenue during this early adjustment period. To help creators adapt to the new pricing model with no impact on their short-term subscription revenue, we’re launching a 12-month program that guarantees a certain level of revenue for eligible creators.
Regions such as Asia, Latin America, the Middle East, Africa, and Europe will be seeing the new prices starting in Q3 2021.
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