Ubisoft’s downward spiral has only gotten faster ever since they lost their footing with the Assassin’s Creed Franchise – with the latest shove coming in from the Monetization Director of Ubisoft who called out other gamers and companies along with their products “non-decent humans” on Linkedin recently.
This made the nosedive worse with the unveiling of Assassin’s Creed Shadows which got a great deal of backlash due to the issues with their representation and take on the Japanese culture through very unpopular design choices. This when combined with them delaying their release just after Sucker Punch Studios released their first look at Ghost of Yotei, only got the meme bandwagon moving further. Additionally, with their other game Star Wars Outlaws being a sad if not the saddest game release of the year only made things worse.
These problems led to a special internal investigation set up by the company’s board that has caused Ubi’s stock price to plummet more than 50% in just the last two months! This is why it was the worst time in history for someone from Ubisoft’s management to come out and say this on LinkedIn:
“The gaming industry is rough at the moment, we all know it. But seeing how “gamers” react on social medias, wishing ill-fate to companies and people alike is sad. (And not only towards Ubisoft. Even though it is always the vocal minority that express themselves on social media, I was hurt, hurt and ashamed to be part of this community.”
“What is even more revolting, is coming on LinkedIn and seeing the same comments from people within the industry. On top of exposing yourself as a clearly non-decent human being, you are affecting thousands of employees that are already impacted by all the hate despite doing their best to deliver incredible experiences.”
“How can you wish a company to fail simply because they do not cater to you or that the produce does not please you is beyond me.”
“We are all on the same boat, please please please, stop spreading hate, we should all uplift each other instead of bringing each other down,”
We seriously hope that Assassin’s Creed turns out to be a hit so that things get better for Ubisoft and that they’ve got the potential to do it proven by their previous chart breakers like Rainbow Six Siege, Far Cry 3, and Assassin’s Creed II.
We love you Ubi, but you really need to walk the walk. For more such interesting tidbits, stay tuned to Talkesport.
