The US Navy is set to reallocate its television and Super Bowl advertising budget for advertising in Esports from the following year.
Vice Chief of Naval Operations Admiral Robert Burke said during the Military Reporters and Editors annual conference that they are focusing their primary advertising budget into Esports as they turn their eyes away from conventional Television advertisements.
In a report by USNI News, the Navy will spend 97% of their annual advertising budget of $33 Million for online advertising which mostly involves YouTube adds and the sponsorships in the Esports industry. $1 Million is set aside which is to be utilized in Billboards and Radio Stations.
So far, the advertisements in television and during Super Bowl and various other platforms with huge viewership consisted of a wider spectrum of audience of different age groups. According to a study by Syracuse University, the Esports spectators will reach the mark of 84 million by the next year, which is more than most of the traditional sports league and the cherry on the icing being that 64% of this figure will be under the age of 25, thereby making it idyllic for promoting The Naval Force.
By such blurbs the United States Of America would like to motivate Teenagers and recruit Millennials for the force in order to fortify their Naval defense with increasing the number of personnel on active duty. They are gradually taking steps to involve the youth into their mission as much as possible by partnering up with Esport teams and organizers and even boasting their own Esports Team.
