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Yamaha forays into esports with EVOS

EVOS Esports, the leading esports organization in Southeast Asia, has garnered the support of Yamaha’s ‘Generation 125’ as an official sponsor. This new collaboration by Generation 125 supports the younger generation to continue developing the esports industry further in Indonesia. 

Generation 125 is the nickname for Yamaha 125cc’s Matic motorbike users consisting of FreeGo, Fino, X-Ride, Mio series, and the latest product named GEAR 125 adapts the character of the current generation with the design, technology, and features that are ‘Definitely Cool’, ‘Definitely Uphill’, ‘Definitely Strong’, ‘Definitely Economical’ and ‘Definitely Reliable’ which will make users ‘Win More’ because they gain more value in the same price range as a 110cc Matic motorbike.

This is what keeps Generation 125 ahead because they are the younger generation who are passionate, dare to bring positive changes, never give up, geared to win in everything including esports tournaments. 

Takeyama Hiroshi, Deputy Director of Marketing of PT. Yamaha Indonesia Motor Manufacturing (PT YIMM) said, “The high enthusiasm of the younger generation in the esports industry is the motivating factor for Generation 125 in collaborating with EVOS Esports; in supporting the achievements of Indonesia’s younger generation. Yamaha’s ‘Generation 125’ product has now become the choice of the younger generation as a companion in their daily routine, thus this collaboration is expected to further increase the enthusiasm and optimism of Indonesia’s younger generation to continue to advance and move forward. With EVOS Esports, let’s: Let’s GEAR UP, GAME UP, and Win More! “

Generation 125 as the official sponsor for EVOS Esports, marks a breath of fresh air for the esports industry, which is getting a lot of support from various industries in developing the esports ecosystem in Indonesia

Ngugen Tshoma
Ngugen Tshoma
Business & Mobile Gaming news reporter for the Asia Pacific at TalkEsport.com.
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