A recent study by Precise TV and Giraffe Insights found that YouTube is currently the most popular social networking site among younger people, especially kids.
According to the report, kids like YouTube over other channels. Despite numerous attempts by competing social media sites to overtake YouTube as the most popular platform for sharing videos, YouTube has maintained its position as the top option. 2,000 American children between the ages of 2 and 12 participated in the poll, which looked at their viewing patterns, preferred content producers and subjects, and responses to commercials.
This survey emphasises how popular YouTube continues to be as a medium for kids to interact with content.
43% of children chose YouTube as their preferred social media platform, with 21% of the kids choosing TikTok as their second choice. Even in a study that was restricted to gaming-related content, YouTube remained the clear favorite. Impressively, 76% of kids said YouTube was where they mostly watched video games.
Fascinatingly, Twitch came in third position in this particular study, followed by Facebook in second place, which received 40% of the votes. Kick, a relatively new streaming service, managed to take fourth place despite the fact that 20% of kids said they use for gaming content.
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