According to a report by TWP, popular TikTokers in the food space who happen to be registered dietitians are getting paid by The American Beverage Association, an organization that represents all the popular sodas sold in the US, to promote this one ingredient labeled as “carcinogen” by the World Health Organisation.
The ingredient in question, Aspartame has been evaluated by authorities who have labeled this as carcinogenic towards humans and have advised against using it as an artificial sweetener in several diet sodas. However, said studies were called into question as the report by WHO mentions limited evidence that has indicated the harmful effects of this.
“Assessments of the health impacts of the non-sugar sweetener aspartame are released today by the International Agency for Research on Cancer (IARC) and the World Health Organization (WHO) and the Food and Agriculture Organization (FAO) Joint Expert Committee on Food Additives (JECFA). Citing “limited evidence” for carcinogenicity in humans, IARC classified aspartame as possibly carcinogenic to humans (IARC Group 2B), and JECFA reaffirmed the acceptable daily intake of 40 mg/kg body weight.” reads the official statement from WHO.
“After reviewing the available scientific literature, both evaluations noted limitations in the available evidence for cancer (and other health effects),” they added.
TikTok holds great influence over the purchasing decisions of today’s youth. Being able to manipulate the youth into buying something that is harmful is considered borderline criminal. Many have questioned that the study made by WHO has chosen not to stand by their inferences.
Influencers who are promoting this were paid which is one point that cannot be ignored but if there is a slight chance of it being what WHO claims it to be, then anyone promoting it would be doing something devastating for the people who drink diet sodas to avoid added sugar.
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