In the year 2023, one of the most successful Twitch streamers Adin Ross jumped ship to Kick, an up-and-coming platform that has since turned into Twitch’s biggest competition. Ross managed to sign one of the biggest deals in the streaming industry during his move which by the looks of it has helped Kick become one of the most popular streaming platforms today.
Kick CEO Eddie Craven took Adin Ross’s birthday as an opportunity to show his value to the platform by gifting him a Rolls Royce. The streamer was celebrating his Birthday on a live stream when Craven showed up and blindfolded him to take him to a spot where the Rolls Royce was parked and what followed was his crazy reaction.
“What the f**k. A Rolls f**king Royce. Shut the f**k up there is no way. Bro, they got me a Rolls Royce.” he said.
Craven’s show of appreciation was beyond anything Ross could have hoped for which is why when his blinds were taken off he couldn’t believe that he was being gifted a Roll Royce.
Ross was arguably one of the early movers to Kick. He switched at a time when Kick couldn’t promise the viewership he had on Twitch but his move facilitated in opening the floodgates that helped pave the way for a plethora of streamers who were unhappy with Twitch to jump ship and start streaming on Kick.
Kick was taken by a storm when Ross arrived and now so many streamers have followed that Kick has been in a prime position to dethrone Twitch as the biggest streaming platform in the world. They have a major advantage over Twitch being late movers, Kick has been able to avoid all the mistakes in Twitch and accelerate their growth which is clearly showing.
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