KSI and Logan Paul owned energy drink PRIME has officially become the hydration sponsor of FC Barcelona for the upcoming season.
Ever since its launch, PRIME has become arguably one of the most popular energy drink brands rivaling the likes of Red Bull and Monster. KSI and Logan Paul have worked hard to bring in deals that have ultimately benefitted the brand and helped it grow and this one with FC Barcelona will be their greatest venture yet.
We all know the critical financial condition FC Barcelona is going through which might have opened the opportunity for PRIME to become one of their sponsors. Despite their economic woes, FC Barcelone remains one of the biggest footballing brands with legions of followers across the globe.
Their unrivaled fame will help PRIME reach a larger audience and no better way to promote an energy drink than to associate themselves with a top sporting brand.
“We could not be more proud and excited to serve as the newest Official Hydration Partner with one of the most iconic teams in any sport, FC Barcelona. Whether it’s a mid-game refuel or post-training recovery, we can’t wait for the FC Barcelona family to level up with Prime,” said KSI and Logan Paul.
“This US company’s hydration products will be visible during games -in the bench area- and training sessions involving the men’s, women’s, and youth football teams. PRIME will also take a privileged place in these teams’ dressing rooms and will also feature in the Palau Blaugrana.” read the club’s statement.
According to the information revealed, PRIME will appear around the bench of men’s, women’s, and youth teams. PRIME will replace Gatorade who held positions in similar areas for the next three seasons, however, the financials are undisclosed as of yet.
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